Is Expansion Risk Holding You Back?
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Not sure which country to enter?
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Confused by regulations and culture?
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Lacking data to convince stakeholders?
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Budget concerns for overseas studies?
We Make Market Expansion Less Risky
With Soft-Pro’s Overseas Market Assessment, you gain data-driven guidance to confidently evaluate your next move abroad.
And the best part?
You could get up to 70% of the cost subsidized through the MRA Grant.
MRA Grant: Your Expansion Partner
The Market Readiness Assistance (MRA) Grant by Enterprise Singapore supports SMEs in:
Overseas market set-up
Market promotion
Business development
(including market assessment
& in-market consultants)
Soft-Pro is a qualified partner, and we help eligible companies
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Prepare the right documentation
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Scope eligible activities
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Submit and manage the MRA application process
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Eligible businesses can receive up to S$100,000 in support per new market.
What Our Assessment Covers
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Market Feasibility & Regulations
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Customer Trends & Buying Behaviour
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Competitive & Pricing Landscape
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Go-to-Market Strategy
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Partner & Channel Mapping
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All reports are tailored to your product, service, and target country.
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Our 4-Steps Approach
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Consultation & Grant Eligibility Check
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Research + On-ground Validation
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Strategic Report + Actionable Insights
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Post-Assessment Advisory + Optional Support
Overseas Market Assessment
Explain the methodology, research capabilities, market analysis deliverables, and how Soft-Pro assists with market entry strategies. Include potential sub-sections for specific regions or industries.
Ideal for
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SMEs eyeing regional expansion (US, EU, Australia, Middle East)
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Singapore companies unsure about first-time overseas market entry
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Startups or scaleups preparing for investor-backed market launches
Why Choose Soft-Pro?
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EnterpriseSG-aligned methodology
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Over 40 years of B2B consulting and research
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Localised partner network in 10+ countries
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Seamless MRA support & documentation assistance
